вторник, 3 мая 2011 г.

Reduced Costs And Superior Efficiency Propel Growth Of Minimally Invasive Surgical Procedures

Minimally invasive surgery
(MIS) procedures are rapidly being adopted by the medical fraternity for
the unique benefits MIS offers. Reduced patient trauma (small incisions and
less bleeding), and lowered costs for patients as well as healthcare
providers are some of the key advantages offered by MIS.


Frost & Sullivan's (ti.frost) research service Minimally
Invasive Surgery - Technology Assessment finds that patients worldwide are
slowly accepting MIS, a relatively newer technology in comparison to
traditional open surgeries. Minimal incisions during surgery minimize
chances of infection and loss of blood, thus reducing chances of
complications during and post surgery.




"The main purpose behind MIS is to reduce the size of surgical incision
which, in turn, results in smaller scars that remain post surgery,
improving wound cosmesis," adds Frost & Sullivan Research Analyst Sirisha
R. S. "Post operative scars on the neck, throat, hands, and face are not
just a cosmetic concern, but also a cause of difficulty to most patients,
who are forced to undergo surgery to eliminate those scars, incurring more
costs and inconvienience."



The reduced pain and infection enables a shorter stay in the hospital
and a quicker return to normalcy. This further lessens the costs incurred
by patients.



In addition to being greatly beneficial to the patients, MIS permits
superior performances and efficiency. For instance, in comparison to a
traditional surgical procedure such as laparoscopy, the surgeon is offered
a 3D image with superior clarity and control. The outcome of which is
reduced surgical time and ambiguity, allowing a surgeon to serve a larger
number of patients.



These advantages are brought about by integration with advancements in
other sectors such as information technology and computer networking, which
is further revolutionizing the face of medicine. For instance, the
commercialization of lightweight robots expects to lead to the assimilation
of laser surgery with robotic surgery in near future. Combined with
ergonomics, robotic surgery reduces the strain experienced by a surgeon
during surgery. This lowers stress, tremors, and fatigue, thus allowing the
doctor to serve more patients with greater control over the surgery.
Tele-surgery is another facet of MIS, now a reality due to the vast leaps
of technical advancements.



"However, companies must allay consumer apprehensions regarding initial
one-time investment costs, as is the case with most new technologies,"
cautions Sirisha. "Promoters must emphasize on the high returns on
investment (ROI) for MIS due to the reduction in post surgical
complications, reduction in hospital stay, and reduction in surgical time,
which lower costs significantly'."
















Another factor hindering MIS adoption is a psychological block that
patients and surgeons develop toward new and unconventional procedures. The
lack of tactile impact in laser and robotic procedures creates a feeling of
trepidation among patients, while a few surgeons belonging to the old
school of medicine with rigid notions are uneasy about change.



Nonetheless, MIS is gaining rapid momentum due to its inherent and
inimitable advantages over traditional methods. Its increased applications
and benefits, leading to superior ROI, will continue to boost its growth in
the near future.



Minimally Invasive Surgery - Technology Assessment is part of the
Technical Insights - Pharmaceutical and Clinical Diagnostics, which
provides a global overview of markets across Asia Pacific, North America,
and Europe. It also offers an in-depth view of the following sectors:
laparoscopy and endoscopy, surgical robots and laser surgery. All research
services included in this subscription provide detailed market
opportunities and industry trends that have been evaluated following
extensive interviews with market participants. Interviews are available to
the press.



Technical Insights is an international technology analysis business
that produces a variety of technical news alerts, newsletters, and research
services.



Frost & Sullivan, a global growth consulting company, has been
partnering with clients to support the development of innovative strategies
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reflects a unique global perspective, and combines ongoing analysis of
markets, technologies, econometrics, and demographics. For more
information, visit frost.


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